CH.04 CTV and Streaming | Expert human-led, AI-supported

Connected TV measured like performance media.

Streaming TV campaigns with firmographic and audience targeting, measured by CPA, pipeline and brand search lift rather than impressions alone.

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01What we run

TV reach with performance accountability.

Audience and firmographic targeting Reach households or B2B decision makers by company size, industry and role.Creative built for the big screen Video edits and hooks produced in-house and tested like any other ad.Lift measurement Brand search lift, site visits and conversions tracked against holdout markets.Retargeting handoff Viewers who visit your site are picked up by search and social campaigns.

02How we measure

Proving CTV works.

CTV usually gets judged on impressions because the conversion path is hard to see. We set up lift tests and connect CTV exposure to site visits, conversions and CRM pipeline, so the channel earns its budget.

01Brand search lift in test markets
02Site visits and conversions from exposed households
03CPA and pipeline by audience
04Holdout tests before scaling

03Who works on it

Senior experts lead. AI agents do the groundwork.

L1 · ExpertsHuman senior-level expertsSet strategy, approve every change and own the numbers.

Senior Paid Social StrategistPerformance Creative DirectorAttribution Engineer

L2 · AgentsSpecialty AI agentsTrained on our strategies and procedures. Every output is reviewed by an expert.

Creative Brief AgentAttribution AgentReporting AgentInsights Agent

04Questions

Common questions

Does CTV work for B2B?

It can, with firmographic targeting and pipeline measurement. We test it in a limited market first.

Do you make the TV creative?

Yes. Our creative team produces and edits video built for streaming placements.

What budget does CTV need?

Enough to run a clean test against a holdout. We size it in the audit.

05Other channels

One team runs every channel.