CH.06 Email and SMS | Expert human-led, AI-supported

Email and SMS that turn paid customers into repeat revenue.

Flows, campaigns and list growth for ecommerce brands, run by the same team that buys your traffic. Paid media and lifecycle are planned together.

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01What we run

Flows first, then campaigns.

Core flows Welcome, abandoned cart, browse abandonment, post-purchase and win-back, built and tested.Campaigns A planned calendar tied to launches, promotions and paid media pushes.SMS Compliant SMS programs that complement email instead of repeating it.List growth Pop-ups and offers tested for sign-up rate and first-order conversion.

02How we measure

Measured by repeat revenue.

Paid media brings customers in. Email and SMS bring them back. Because one team runs both, we plan offers and timing together and measure the total return on each customer, not each channel in isolation.

01Revenue per recipient
02Flow revenue share
03Repeat purchase rate
04Customer lifetime value by acquisition channel

03Who works on it

Senior experts lead. AI agents do the groundwork.

L1 · ExpertsHuman senior-level expertsSet strategy, approve every change and own the numbers.

Head of LifecycleEmail Marketing ManagerDirector of Ecommerce Growth

L2 · AgentsSpecialty AI agentsTrained on our strategies and procedures. Every output is reviewed by an expert.

Email and SMS AgentAd Copy AgentReporting AgentCreative Brief Agent

04Questions

Common questions

Which platforms do you use?

Mostly Klaviyo for email and Klaviyo or Postscript for SMS, on Shopify stores.

Can you take over an existing program?

Yes. We audit your flows first and fix the ones driving the most revenue.

Do you design the emails?

Yes. Design and copy are part of the engagement.

05Other channels

One team runs every channel.