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Home Services
Expert human-led, AI-supported

More booked jobs. Fewer junk leads.

We run paid search, Meta and local campaigns for roofing, HVAC, plumbing and other home services brands, from single operators to private equity portfolios. Senior specialists lead, supported by AI agents trained on our strategies.

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ContactsDealsMarketingReportsAutomations
Sales pipeline
This quarterCreate deal
Pipeline value$3.1M▲ 28%
MQL to SQL34.2%▲ 6.1 pts
Closed won$482K▲ 12.4%
Deals created by weekPaid search + paid social
Deal nameOwnerStageAmount
Halcyon LogisticsRyan MitchellClosed won$96K
Brightpath HealthMarcus ChenProposal$42K
Kestrel LabsAlicia LaneDemo booked$28K
Featured result · B2B workforce SaaS Case study
$50M in new roofing jobs.
$50M
New roofing jobs
<45
Days for two new markets to hit the CPL goal
+37%
Closed deals in under 6 months
30%+
Growth in deal value
Read the full result
$150M+Ad spend managed
$1.2BRevenue generated
Expert human-led, AI-supported.
01The problem

Leads are easy. Good jobs are not.

01

Junk leads.

Cheap leads that never book waste your call center’s time.

02

Rising Google costs.

Search competition keeps pushing CPLs up, and many brands rely on Google alone.

03

Expanding into new markets.

Every new market needs to hit its cost per lead goal fast.

04

Running many brands at once.

Portfolios need one strategy that still respects each brand and market.

02How we help

Quality-first lead generation, market by market.

Every part maps to the Ascenditt Growth Stack: senior experts lead, AI agents trained on our strategies do the supporting work, and every change is reviewed by an expert.

L1 Experts L2 AI agents L3 App layer L4 Services Paid ads
See how the Growth Stack works
L1 Experts

Human experts lead.

Senior specialists set a quality-first strategy for each market and brand and own your cost per booked job.

Paid ads

Intent targeting.

We focus budget on high-intent searches and install or repair demand, not cheap traffic.

Paid ads

Meta that competes with Google.

Warm install and repair leads from Meta can beat Google on cost, and they diversify your lead flow.

L3 App layer

Portfolio playbooks.

One proven playbook rolled out across many brands, with brand-level reporting in Cpgn Hub.

L2 AI agents

AI agents do the groundwork.

Daily account audits and flags in minutes instead of two days, plus wasted spend sweeps, all reviewed by an expert.

L4 Services

Landing pages and creative in-house.

Market and service landing pages in hours, not weeks, with graphic design and video editing built in.

L3 App layer

Argoss and Cpgn Hub support it all.

Clean conversion data from Argoss, and every sprint, test and result in Cpgn Hub, our project management and campaign operations tool.

03Capabilities

What we run for home services brands

Explore performance marketing
01
Google search, local and Performance Max
02
Meta lead generation for install and repair
03
New market launches
04
Multi-brand and private equity portfolio programs
05
Lead quality tracking connected to your CRM
06
Landing page development and conversion rate optimization (CRO)
07
Graphic design and video editing
08
Landing page development and conversion rate optimization (CRO)
09
Content offers and ROI calculator campaigns
10
AI search (AEO) visibility tracking
04Proof

Real results from real accounts.

Featured case study · Enterprise home services, roofing

$50M in new roofing jobs.

A quality-first intent targeting strategy grew the program while two new markets hit their CPL goal in under 45 days.

$50M
New roofing jobs
<45
Days for two new markets to hit the CPL goal
+37%
Closed deals in under 6 months
30%+
Growth in deal value
Home services portfolio, 30+ HVAC and plumbing brands

A portfolio Meta strategy delivered a $7 ROAS, with warm install or repair leads under $100, beating the Google average by 45%.

B2B SaaS, mid-market

Demo CPA down 32% and non-brand demos up 30% month over month after a budget cut of about 20%; brand CPC down 67% ($3.48 to $1.14).

B2B SaaS, global mid-market

A CRM-integrated audience doubled the CTV audience to 11k, lifted match rate to 44% and cut CTV CPA about 50%.

B2B SaaS, growth stage

LinkedIn ebook CPL about $90 at a 32% conversion rate against a roughly $300 benchmark.

B2B services, enterprise buyers

$17.3M in new deal value from a push and pull program with landing page testing.

B2B event services

Google CPA down more than 50% in a month (about $1,400 to $526).

Client names kept confidential.
See all case studies
05FAQ

Questions we hear from home services brands

Do you work with single operators or only large brands?

Both, from single-market operators to multi-brand portfolios.

Do you work with private equity portfolios?

Yes. We build a shared playbook and roll it out brand by brand, with reporting for each brand and the portfolio.

Is Meta worth it for home services?

Often, yes. In one portfolio, Meta install and repair leads came in under $100 and beat the Google average by 45%.

How do you measure lead quality?

We connect your CRM to the campaigns, so we can optimize to booked jobs.

How is AI used on our account?

AI agents trained on our strategies run audits, sweeps and checks and draft first versions of campaigns and pages. A senior expert reviews and approves every change.

See how many more booked jobs your ad spend could deliver.

Request a free 108+ point audit from a senior paid media expert.

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