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CH.02 Meta Ads | Expert human-led, AI-supported

Meta Ads with creative that keeps up.

Facebook and Instagram prospecting, retargeting and lead generation, run by senior paid social strategists with an in-house creative team. AI agents watch for creative fatigue and audience overlap every day.

02How we measure

Creative is the targeting.

On Meta, creative does most of the work of finding the right buyer. Our creative team and paid social strategists sit in the same sprint, so a fatigue flag on Monday becomes a new ad by the end of the week.

For lead gen, we send CRM outcomes back to Meta so the algorithm learns from qualified leads, not form fills.

  • 01Creative fatigue flagged daily
  • 02Audience overlap checks across campaigns
  • 03Conversions API and event match quality
  • 04CRM lead quality sent back to Meta
03Who works on it

Senior experts lead. AI agents do the groundwork.

L1 · ExpertsHuman senior-level expertsSet strategy, approve every change and own the numbers.
Senior Paid Social StrategistPerformance Creative DirectorAttribution Engineer
L2 · AgentsSpecialty AI agentsTrained on our strategies and procedures. Every output is reviewed by an expert.
Creative Performance AgentCreative Brief AgentAd Copy AgentAccount Audit AgentReporting Agent
04Questions

Common questions

Do you produce the creative?

Yes. Design, video editing and copy are built into the engagement, briefed from what the data shows is working.

Can you run Meta lead ads for B2B?

Yes, connected to your CRM so we can optimize toward qualified leads and opportunities.

How often do you launch new creative?

It depends on spend and fatigue rates. Most accounts get new concepts every sprint.

See what your ad accounts are leaving on the table.

Get a 108+ point audit from a senior paid ads expert, with a clear list of what to fix first.

Choose a B2B or an ecommerce audit on the next step.