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B2B SaaS and Services
Expert human-led, AI-supported

Pipeline you can see in your CRM.

We run your paid programs from inside your CRM, so every campaign is measured and optimized to SQLs, opportunities and closed revenue, not cheap leads. Senior B2B specialists lead. AI agents trained on our strategies do the groundwork.

app.yourproduct.com/dashboard
ContactsDealsMarketingReportsAutomations
Sales pipeline
This quarterCreate deal
Pipeline value$3.1M▲ 28%
MQL to SQL34.2%▲ 6.1 pts
Closed won$482K▲ 12.4%
Deals created by weekPaid search + paid social
Deal nameOwnerStageAmount
Halcyon LogisticsRyan MitchellClosed won$96K
Brightpath HealthMarcus ChenProposal$42K
Kestrel LabsAlicia LaneDemo booked$28K
Featured result · B2B workforce SaaS Case study
Closed deals up 97% year over year with no increase in spend.
+97%
Closed deals, year over year
0%
Increase in spend
+37%
Closed deals in under 6 months
30%+
Growth in deal value
Read the full result
$150M+Ad spend managed
$1.2BRevenue generated
Expert human-led, AI-supported.
01The problem

Your ad platform says it is working. Your pipeline says otherwise.

01

Cheap leads, empty pipeline.

Campaigns are optimized to form fills, so CPL looks great while sales complains about lead quality.

02

The CRM and the ad platforms disagree.

In one account, the ad platform reported 15 demos while the CRM showed 17 total paid leads. In others, paid demos showed up in the CRM as "Direct", or most leads were tagged "offline source".

03

No line of sight from spend to revenue.

Without CRM-level reporting, nobody can say which campaigns create opportunities and closed deals. Native CRM attribution was only about 50% accurate in one account we reviewed.

04

Landing pages that leak demand.

Expensive B2B clicks land on generic pages that were never built for the search term or the buyer.

02How we help

We work inside your CRM, so we optimize to revenue.

Every part maps to the Ascenditt Growth Stack: senior experts lead, AI agents trained on our strategies do the supporting work, and every change is reviewed by an expert.

L1 Experts L2 AI agents L3 App layer L4 Services Paid ads
See how the Growth Stack works
L1 Experts

Human experts lead.

A dedicated pod of senior B2B specialists across paid search, LinkedIn, paid social, CTV and measurement owns your pipeline targets and talks to your team directly.

L3 App layer

We work inside your CRM.

We connect HubSpot, Salesforce or your CRM to the ad platforms, fix lifecycle stages and source tracking, import offline conversions, and match "Direct" and "offline" leads back to the ads that created them.

Paid ads

We optimize to opportunities, not leads.

Value-based bidding weights SQLs and opportunities far above raw leads (5x to 10x a lead in recent programs), so the platforms learn what a good customer looks like.

L2 AI agents

AI agents do the groundwork.

Daily account audits and flags in minutes instead of two days, negative keyword and wasted spend sweeps, and data integrity checks, all reviewed by an expert.

L4 Services

Landing pages built for B2B buyers.

Our in-house team builds and tests landing pages in hours, not weeks, matched to the search terms, offers and personas that drive pipeline.

L3 App layer

Argoss and Cpgn Hub support it all.

Argoss ties ad touchpoints to CRM outcomes; Cpgn Hub, our project management and campaign operations tool, keeps sprints, tests and results in one place you can see.

L3 App layer

Argoss and Cpgn Hub support it all.

Clean conversion data from Argoss, and every sprint, test and result in Cpgn Hub, our project management and campaign operations tool.

03Capabilities

What we run for B2B teams

Explore performance marketing
01
Google Ads (search, brand, Performance Max, YouTube)
02
LinkedIn Ads and ABM (lead magnets, inline lead forms, retargeting, CRM-matched audiences)
03
Firmographic CTV paired with LinkedIn
04
Meta prospecting and retargeting for B2B
05
ChatGPT ads and Microsoft Ads tests
06
CRM integration, offline conversion imports and pipeline reporting
07
Lead validation and bot filtering
08
Landing page development and conversion rate optimization (CRO)
09
Content offers and ROI calculator campaigns
10
AI search (AEO) visibility tracking
04Proof

Real results from real accounts.

Featured case study · B2B workforce SaaS

Closed deals up 97% year over year with no increase in spend.

We rebuilt the Google account and moved optimization from leads to trial activations and closed deals, with country-level LTV bidding and Meta retargeting. Closed deals rose 37% in under 6 months and deal value grew 30%+.

+97%
Closed deals, year over year
0%
Increase in spend
+37%
Closed deals in under 6 months
30%+
Growth in deal value
B2B AI SaaS

Google CPL from $1,000+ to $357, Google CTR above 4% for the first time, and a record LinkedIn CPL of $93 at about a 14% conversion rate, fed by a CRM lead-quality feedback loop.

B2B SaaS, mid-market

Demo CPA down 32% and non-brand demos up 30% month over month after a budget cut of about 20%; brand CPC down 67% ($3.48 to $1.14).

B2B SaaS, global mid-market

A CRM-integrated audience doubled the CTV audience to 11k, lifted match rate to 44% and cut CTV CPA about 50%.

B2B SaaS, growth stage

LinkedIn ebook CPL about $90 at a 32% conversion rate against a roughly $300 benchmark.

B2B services, enterprise buyers

$17.3M in new deal value from a push and pull program with landing page testing.

B2B event services

Google CPA down more than 50% in a month (about $1,400 to $526).

Client names kept confidential.
See all B2B case studies
05FAQ

Questions we hear from B2B teams

Do you really work inside our CRM?

Yes. With your permission we work directly in HubSpot, Salesforce or your CRM to set up source tracking, lifecycle stages, offline conversion imports and pipeline reports, so we can optimize ads to opportunities and revenue.

Will our CPL go up?

It can, and that is often a good sign. When we optimize to SQLs and opportunities instead of form fills, CPL sometimes rises while pipeline and cost per opportunity improve. We report both.

Which channels work for B2B?

Usually Google search for demand capture, LinkedIn for targeting by company and role, and CTV and Meta for reach and retargeting. We test emerging channels like ChatGPT ads with real budgets and report honestly.

Do you build landing pages?

Yes. Our in-house team builds and tests landing pages in hours, not weeks, so new offers and campaigns are not held up by a web backlog.

How is AI used on our account?

AI agents trained on our strategies run audits, sweeps and checks and draft first versions of campaigns and pages. A senior expert reviews and approves every change.

See what your paid programs are really adding to pipeline.

Request a free 108+ point audit, including a CRM and tracking check, from a senior B2B paid media expert.

Your audit opens on the B2B track.