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CH.03 LinkedIn and B2B ABM | Expert human-led, AI-supported
LinkedIn and ABM programs synced with your CRM.
Account-based campaigns built around your target account list and measured by opportunities, not impressions. Senior B2B demand generation specialists lead the program.
01What we run
Reach the accounts sales actually wants.
Account-based targeting Target account lists from your CRM, segmented by tier, stage and buying committee role.Thought leadership and lead gen Document ads, lead gen forms and conversation ads matched to where each account is in the funnel.Retargeting across channels Engaged accounts followed up on Google, Meta and CTV with consistent messaging.CRM sync Leads and account engagement synced to HubSpot or Salesforce, with source tracking that holds up.
02How we measure
Measured by pipeline, not CPL.
LinkedIn clicks are expensive, so cheap leads are the wrong goal. We report on account engagement, SQLs, opportunities and influenced pipeline, pulled from your CRM.
- 01Target account engagement by tier
- 02SQLs and opportunities by campaign
- 03Cost per opportunity
- 04Influenced and sourced pipeline
03Who works on it
Senior experts lead. AI agents do the groundwork.
L1 · ExpertsHuman senior-level expertsSet strategy, approve every change and own the numbers.
Head of B2B Demand GenerationAttribution EngineerPerformance Creative Director
L2 · AgentsSpecialty AI agentsTrained on our strategies and procedures. Every output is reviewed by an expert.
Attribution AgentMarket Research AgentAd Copy AgentReporting AgentInsights Agent
04Questions
Common questions
Do we need a target account list?
It helps. If you do not have one, we build it with your sales team from CRM data and firmographic filters.
Which CRMs do you work with?
Mostly HubSpot and Salesforce. We work inside your CRM to fix lifecycle stages and source tracking.
How long until we see pipeline?
Engagement shows in weeks. Pipeline depends on your sales cycle, and we report leading indicators along the way.
05Other channels
One team runs every channel.
CH.01 Google Ads Search, Shopping, Performance Max and YouTube. Explore CH.02 Meta Ads Facebook and Instagram prospecting, retargeting and lead generation. Explore CH.04 CTV and Streaming Connected TV measured by CPA, pipeline and brand search lift. Explore CH.05 Emerging channels ChatGPT ads, Microsoft Ads and more. Explore CH.06 Email and SMS for ecommerce Flows and campaigns that turn paid customers into repeat revenue. Explore