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CH.05 Emerging channels | Expert human-led, AI-supported
New channels, tested before you scale them.
ChatGPT ads, Microsoft Ads and other new placements, tested with clear budgets and success criteria. Senior experts decide what is worth scaling.
01What we run
Where we are testing now.
02How we measure
Small tests, clear exit criteria.
Every emerging channel test starts with a budget cap, a success metric and a date. If it hits the bar, we scale it. If it does not, we stop and share what we learned.
- 01Capped test budgets
- 02Success metric agreed up front
- 03Same tracking standard as core channels
- 04Findings shared in Ascenditt Labs reports
03Who works on it
Senior experts lead. AI agents do the groundwork.
L1 · ExpertsHuman senior-level expertsSet strategy, approve every change and own the numbers.
Director of AI and Marketing OperationsSenior Paid Search StrategistAttribution Engineer
L2 · AgentsSpecialty AI agentsTrained on our strategies and procedures. Every output is reviewed by an expert.
Market Research AgentCompetitor Watch AgentAd Copy AgentInsights Agent
04Questions
Common questions
Should we be on ChatGPT ads?
It depends on your buyers and budget. We recommend a capped test once your core channels are tracking correctly.
Is Microsoft Ads worth it?
Often, especially for B2B. Costs are usually lower than Google and the audience skews professional.
Where do you publish results?
In Ascenditt Labs reports on our Insights page.
05Other channels
One team runs every channel.
CH.01 Google Ads Search, Shopping, Performance Max and YouTube. Explore CH.02 Meta Ads Facebook and Instagram prospecting, retargeting and lead generation. Explore CH.03 LinkedIn and B2B ABM Account-based programs synced with your CRM. Explore CH.04 CTV and Streaming Connected TV measured by CPA, pipeline and brand search lift. Explore CH.06 Email and SMS for ecommerce Flows and campaigns that turn paid customers into repeat revenue. Explore